New research commissioned by Transitions Optical has revealed that as many as 62 per cent of adults don't take their children for yearly eye tests.
The survey, conducted by IPOS Health on behalf of Transitions from a survey base of 1,001 respondents, also showed that 66 per cent of parents think they have to pay for their children's eye tests.
Cost was identified as a key factor in parents not taking their children to the optician. The majority of young parents with children said 'knowing this isn't going to cost me a fortune' would motivate them to have regular eye tests for their children.
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