Partnership offers to hit target audience

The Independent Marketing Partnership has launched a June campaign to attract more patients to its member practices using a leaflet designed for patient mailings and household drops in their catchment areas.

The leaflet's front page promotes three key factors to motivate patients to make an appointment - looking great, seeing better and paying less, which are all then explained in detail to encourage the recipient to visit their local independent. Four vouchers on the back page can be personalised from a choice of 17 promotional messages, for extra value offers such as a free anti-reflection coating when spectacles are purchased above a certain price.