Partnership targets sunglasses

The Independent Marketing Partnership aims to help practices increase their revenue from prescription sunglasses with its campaign 'The Sunglasses Collection' promoting the benefits of wearing optical quality sunglasses to the public.

A consumer leaflet, to be sent out with patient recall letters, explains why patients should protect their eyes with high quality, stylish sunglasses available from their independent practice.

Risks from excessive ultraviolet light are discussed as well as the advantages of prescription sunglasses designed for sailing, skiing, golf, tennis and fishing. The leaflet also covers the importance of having the right sunglasses to cut out glare when driving.