Pennine Optical signs TFL merchandising deal

Eyewear supplier Pennine Optical has signed an exclusive long-term licence agreement with Transport for London to produce and distribute London Underground products targeting retail opticians and gift shops.

The initial collection consists of three spectacle cases, all with pictures of the London Underground map and a large microfibre cloth. A free acrylic counter display unit is offered with all initial minimum orders of 100 cloths.

To promote stockists, a London Underground gift bag is also available, which can be personalised with the practice logo on one side.

In autumn 2016, the company will be launching a contemporary youth collection of fashion frames inspired by the London Underground brand.