A new public information site on eye care and eyewear, www.mylocaloptician.co.uk, will be launched at Optrafair by LOC website provider Primary Health Net.
The launch of the site that aims to connect the public to optical practices, aided by industry and retail, will take place on Optrafair stand U50.
Describing the site, Bob Hutchinson, a PHN director, said it was a social enterprise run as a business with a community focus. 'Mylocaloptician will also be an optical directory for the public to browse for the addresses of practices providing services in their PCT locality and will provide an economical way for practitioners to advertise their skills and specialities.' As well as free entries, practitioners can pay to add further information and promote their practice within their locality.
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