PHN voucher offer proves a hit

National Eye Week (November 24-30) has generated a record number of hits for www.mylocaloptician.co.uk – the public education website whose visits jumped 50 per cent compared to October.

Primary Health Net (PHN), launched a generic voucher promotion offering visitors to the site the opportunity to print off a voucher and save £10 on their next purchase of a complete pair of spectacles (worth over £85) in the run-up to National Eye Week.

‘We started highlighting the event a week earlier, promoting the main message that regular eye examinations will reduce the occurrence of significant loss of sight which even today is prevalent in the UK,’ said Bob Hutchinson, PHN’s director.