Pinfeel to be 'reborn' through tripartite deal

Pinfeel eyewear is to be 'reborn' through a tripartite agreement between Hoya, Riviera Rimless and Caseco.

Riviera Rimless, the Devon-based high quality glazing lab, has licensed the Pinfeel technology from Hoya and is working with its two partners to revamp the product and distribution.

The ultra-minimalist, rimless technology will see a collection of new designs to complement its classic range and a practitioner awareness campaign will coincide with Optrafair next April.

While new products have continued to be added to the Pinfeel global range, Hoya in the UK has been concentrating on its high technology lenses and coatings. Martin Batho, managing director of Hoya, UK, said the current range of designs hadn't been added to for five years but that was no reflection of the popularity or technical attractiveness of the Pinfeel technology. 'We weren't really bringing new designs to the market with Pinfeel. A lot of what we were doing were re-glazes. We got to the point of "what should we do with it?".'