Pixie Lott the new face of Define contact lenses

Pop star Pixie Lott has been announced as the face, and eyes of 1-Day Acuvue Define contact lenses from Johnson & Johnson.

The singer has started wearing the new, natural eye-enhancing Define brand in addition to her regular contact lenses and has encouraged more women to try the lenses for themselves.

‘The lenses suit my vision correction needs, but also give my eyes that extra definition – they are definitely one of my must-have beauty essentials,’ said the singer. ‘I love it that nobody can put their finger on the change but it’s only fair to be sharing my beauty secret with everyone so they can experience the lenses that are set to become a true beauty essential.’