Polaroid back with first full ophthalmic frame collection

New Polaroid Eyewear models were unveiled by Safilo last week at press preview event in London.

Launches included new premium range Polaroid Plus and the brand’s first full ophthalmic frame collection.

A spokesperson for Safilo said Polaroid was a trusted brand and that the new ophthalmic range would appeal to patients who recognised the name.

Designed by the Safilo optical design team, the 25-strong collection features a mix of acetate, injection moulded plastic and metal styles. Colours and shapes are designed to suit a range of patients and are in keeping with other Safilo collections.