Safilo Group's Polaroid Eyewear has announced a partnership with the Association of Tennis Professionals (ATP) Tour, with ATP player Lorenzo Musetti as official ambassador and face of the 2025 Polaroid Eyewear global campaign.
As official eyewear partner, they will have key brand representation at the Mutua Madrid Open, the Internazionali BNL d’Italia, and the Swedish Open, through advertisements at Fan Zones, sported by ATP Chair Umpires on the courts and year-round exposure on ATP Tour’s social and digital channels.
Alberto Macciani, chief marketing officer OCB's & global head communication at Safilo Group, said: 'This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear’s innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection.'
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