Pop star has eyes for CIBA campaign

Pop singer Rachel Stevens is the face of CIBA Vision's latest Focus Dailies consumer campaign to raise awareness among 16- to 24-year-olds about the benefits of daily disposable contact lenses.

Stevens will feature in a series of lifestyle-led consumer magazine advertorials through March including Elle, Glamour, Bliss, Closer, More, Heat, Now, New! and OK!.

Stevens said: 'I've worn Focus Dailies for years. My eyesight isn't 100 per cent and I prefer wearing contact lenses to glasses. They're very comfortable and really convenient for me and my lifestyle.'

CIBA said the advertorials are designed to show the all day comfort and convenience that Focus Dailies provide Stevens whether 'catching a guy's eye', 'jetting from LA to London' or 'attending special events'. They will also feature a Focus Dailies 'money off' first purchase offer and a chance to win lunch with Stevens in London.