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Porsche accelerates to record

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Rodenstock achieved a 50 per cent increase in sales of its Porsche Design spectacles collection in December 2010 over the previous year, with a new record turnover for the brand, making it the company's most successful licence collection ever.

Rodenstock achieved a 50 per cent increase in sales of its Porsche Design spectacles collection in December 2010 over the previous year, with a new record turnover for the brand, making it the company's most successful licence collection ever.

The two companies have been working in partnporscheership for almost a decade and Rodenstock highlighted the timeless and functional design of the luxury brand as the main driver of success. As well as new releases of vintage models, 2010 saw the introduction of a women's line and a focus on modern concepts.

Dr J

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