Positive Impact announces Dry Eye January

Positive Impact has planned to target millions of people suffering from dry eye in the new year with the launch of its first Dry Eye January campaign.  

The optical supplier has encouraged eye care professionals to participate by encouraging dry eye sufferers to take positive action and stem progression.  

Nick Atkins, managing director at Positive Impact, said: ‘Dry eye does not go away and without intervention it is likely to get worse, but many people think their symptoms are just part of everyday life – something they have to just put up with.