Positive Impact releases opto-cosmetics range

Positive Impact has widened its product portfolio with the addition of Eyes Are The Story eyeshadows, which are said to be the world’s first opto-cosmetics range with a palette of six eyeshadows that are vegan and cruelty-free.

Formulated for all skin types, the Story Shades Eyeshadow Palette includes a neutral base shade, a highlighter and a range of rich neutral and dark colours.

The eyeshadows were developed by Essiri Labs without the use of talc, fragrance, phthalates and parabens.

Instead, it includes caffeine, an alkaloid to reduce inflammation and puffiness, and Resveratrol, which is a natural antioxidant to fight against ageing and inflammation.

Other ingredients include olive leaf extract because it is rich in antioxidants and polyphenols, as well as cornflower extract, which is traditionally used in European herbal medicine for minor ocular inflammations.