Positive Impact launches Twenty/Twenty Beauty range

Positive Impact has secured exclusive distribution rights for beauty brand Twenty/Twenty Beauty, described as eye-safe, marking the brand’s first foray into the British market.

Founded by US ophthalmologist Dr Diane Hilal-Campo, Twenty/Twenty Beauty is said to use safe, natural ingredients to protect and nurture the eyes while providing effective, uncompromising cosmetic results.

The range was created with individuals who have extremely sensitive eyes, contact lens wearers and those with dry eye disease in mind.

Launching in the UK are the Get Growing Lash and Brow Serum, Clean Sweep Mascara, Precision Eye Liner and Eye Shadow Sticks.

Maxine Green, sales director at Positive Impact, said: ‘We are delighted to partner with Twenty/Twenty to introduce these eye-safe products to the UK market.’