Practitioners advised to avoid discount war

Practical recession-busting tips were on offer to delegates at the Johnson & Johnson Vision Care Business Building session in London last week.

The event was part of the company's string of roadshows being held throughout the UK and Ireland which focus on teaching practitioners how to retain patients and attract new custom to the business.

Keynote speaker Dennis Reid, chairman of Retail Performance Specialists (RPS) and a former international sportsman and Olympic coach, urged delegates to re-examine their practice performance and use the evening to set at least three or four action points that could be implemented immediately on return to their businesses.