Practitioners must not miss 3D opportunity

Optics needs to act swiftly to seize a window of opportunity to sell 3D glasses, a panel of professionals has warned.

Panellists at a roundtable 3D eyewear debate organised by Optician and sponsored by Essilor agreed the profession had yet to embrace the craze hitting cinemas, pubs and homes but internet and supermarket retailers were ready to pounce.

A lack of messages from optical bodies including the College of Optometrists and General Optical Council was thought to be hampering momentum in the 3D sector.

'A lot of clinicians and optometrists will be banging their heads and waiting for the College or somebody to say it is all right to do this and put a tick in that box,' said optometrist Sue Cockayne.