Prizes up for grabs in national campaign for Sola's Transitions

The promotion runs until July and ties in with a national television advertising campaign for Transitions. A Des Lynam Sola scratchcard will be delivered with every pair of Transitions lenses. Prizes include lunch with Mr Lynam, a weekend break in Monte Carlo and &\#163;20,000 worth of Sola products. Commercial director Steve Wright says: 'Our aim is to assist practitioners to maximise the opportunity presented by the national advertising campaign for Transitions.' The company is offering a complete promotional package. Sola is also promoting its training video, Specs in the City, which aims to help maximise sales of Transitions by emphasising the benefits rather than the features. - For more details on these promotions contact Sola on