Reykjavik Eyes showcases frames in nature campaign

Millmead Optical Group’s Reykjavik Eyes brand has partnered with Icelandic photographer Julia Pertek to showcase its eyewear among nature for a new campaign.

The photoshoot took place on location across Iceland’s lava fields and glacial plains, which was said to reflect Reykjavik Eyes’ blend of refined design and elemental influence.

Joshua Marsh, head of product at Millmead, said: ‘We were mesmerised by Julia’s work and how she showcases the grandeur of the Icelandic landscapes in its most macro form. Her portfolio mirrors the ethos behind Reykjavik Eyes – clean architectural lines, strong, understated yet remaining inspired by the surrounding elements. This campaign brings our collection into its truest light.’