The Royal National Institute of Blind People (RNIB) has worked with M&S to produce the retailer’s first ever accessible Christmas Food magazine.
M&S reached out to RNIB after reading about its work to help create the first ever accessible edition of Vogue magazine.
RNIB’s content and production team produced braille versions of the magazine, ensured all pictures had captions and made content available online in audio format.
Rob Grant, commercial operations manager at RNIB, said: ‘It’s a huge step by M&S to have created its Christmas Food magazine in audio and braille formats.
‘We’re delighted to have worked with M&S and hope its efforts in keeping accessibility in mind set a precedent for other retailers.’
Hard copy braille versions of the M&S Food magazine catalogue can be ordered from christmasfoodbrochures@marks-and-spencer.com