Participant David Hogg recording his vocal for the final piece
Blind and partially sighted singers and musicians have helped the Royal National Institute of Blind People (RNIB) to create a new sonic identity.
RNIB teamed up with creative music and sound design agency Molecular, whose previous work includes sonic branding for the Premier League and Disney+, to create a suite of brand sounds.
A catchy four second sound with a piano motif features the voices of a chorus of people with sight loss speaking the charity’s initials.
Other sounds, which can be mixed to create upbeat, downbeat or neutral vibes, will be heard in branded video content, at events, on RNIB hold music and in jingles and clips for RNIB Connect Radio.