Rodenstock rolls out practice support programme

Rodenstock is rolling out a support programme for the independent sector to help practices understand their position in their local markets and to differentiate themselves better.

Niels Jensen, managing director said, he had studied the dynamics of the UK optical market since taking control of Rodenstock UK  last May and wanted to help its independent customers compete in light of the shifts that have taken place in the UK optical market. “There has been a significant shift in chains versus the independents,” he said. “It’s incumbent upon us as a supplier to be as supportive as we can be to these independents.