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Rudy Project joins Saddleback

Frames Collaboration

Rudy Project announced that its range of sports eyewear and protection helmets were now available through performance cycling brand Saddleback for the UK and Ireland. 

Cristiano Barbazza, CEO of Rudy Project, said: ‘I am excited to embark in this new partnership with Saddleback. Their extensive experience and strong presence in the UK sports market make them the ideal partner to help us expand our reach and reinforce Rudy Project’s position as a leader in performance eyewear and protection.’ 

The Italian producer of prescription eyewear and helmets for wide-ranging sports, including cycling, triathlon and cross-country skiing, has also extended into prescription lifestyle with its new Vista collection. 

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