Safilo appoints head of brands

Nicola Giorgi has been appointed new global head of brands of the Safilo Group.

Giorgi joins Safilo from the Tod's group, where he was general manager of Hogan, responsible for leading international expansion in recent years.

He also has extensive experience in the automotive sector, most recently as general manager for the Mini arm of the BMW Group.

Roberto Vedovotto, chief executive officer of Safilo, said: 'Nicola's proven track record and managerial capabilities in all different business areas, from product development to communication, marketing, trade marketing and distribution, together with his long experience in leading very successful international brands, all of them very relevant in the fashion and luxury world, are the key ingredients for Safilo's strong desire to enhance and further develop its house brands portfolio.'