Safilo targets EMEA region

Masssimo Renon has been appointed Safilo's new head of business for Europe, the Middle East and Africa (EMEA).

Renon joins the company from sports car manufacturer Ferrari, where he was global head of sales and aftersales. Prior to that, he spent 10 years at Luxottica as director for the European region.

On Renon's appointment, Roberto Vedovotto, Safilo chief executive officer, said: 'With a turnover of about €460m, the EMEA region is at the heart of Safilo's global presence in the markets. The competitive scenarios and growth challenges that characterise this huge area of potential consumers have led us to join forces with Massimo for a path of future growth, which, thanks to his personal and professional background, will certainly be a great success.'