Safilo takes new stand with POS

The Carrera brand features display stands in steel and wood, with expressive portraits of Carrera wearers. The new Gucci by Safilo collection panels are available in a range of sizes in a plexiglass and wood six-position display unit. The panels enhance the design of the new line of sunglasses with their 'characteristic details and trend-setting shapes'. There is a new series of images for the Christian Dior collection's spring-summer campaign. The company said: 'There's a touch of transgression in the series of four panels for the yellow and pink versions of the Pilot model' while the Millennium, Palais Royal and Ready-to-wear series focus on adornment and feminine shapes. The point-of-sale materials for the Valentino collection enhance faces and frames on a backdrop of red, the hallmark colour of the range. A vertical display unit for four frames accompanies the new panels for the masculine Gianfranco Ferre collection.