BBC Radio 1 breakfast show presenter Sara Cox has been announced as the face of Johnson & Johnson’s new presbyopia contact lens campaign.
Promoting the recently released 1-day Acuvue Moist multifocal, the campaign has aimed to raise awareness of the benefits of multifocal contact lenses for sufferers of presbyopia.
‘Since turning 40, I noticed I was struggling to read the fine print on labels around the house,’ said the broadcaster. ‘My optician recommended to try multifocal contact lenses. They really have been life changing and with these multifocal lenses I can switch my focus effortlessly. It feels good not to be wearing glasses.’
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