Sauflon backs market growth by innovation

Innovation, affordable pricing and optician-only products are key to growing the contact lens market and tackling the threat from the supermarkets and online non-optical channels, according to Sauflon UK sales director Bradley Wells.

Wells, having worked closely for two years with a UK optical group concerned about their patient retention, said taking a proactive approach to upgrading the majority of their patient base across all modalities and designs into the latest generation silicone hydrogel lenses delivered a significant improvement in patient retention.

But it was not just about prescribing the latest products, he said, and key to maximising success was ensuring the upgrade was affordable and considered good value by the patient.