Shop-in-shop ’til you drop

Silhouette has launched a new shop-in-shop concept which offers a range of fully customisable presentation options for practices.

Designed to fit into the retail decor of each practice, the units feature spacious mirrors, videos and campaign images, inviting patients to learn about the Silhouette brand models within its product portfolio.

Each display unit can be tailored to suit each practice’s needs and dependent on the scope of the collection stocked in each location, opticians have the choice to utilise a range of modules which allow them to show different collections in one module.

The company offers a full design and installation service free of charge to its customers. Alongside the practice, Silhouette area sales managers plan the fit together in store with the help of an app and augmented reality and the practice owner has full sign-off before construction.