Sight Care has launched a public relations toolkit to help independent practices promote themselves in their local communities backed up with a competition to enable five practices to win £2,000 worth of PR support.
Within the toolkit are a range of ideas to help practices link with local clubs to raise their profile and secure press coverage. Sight Care said it wants practices to value PR more and see how easy it can be.
Paul Surridge, chief executive of Sight Care, said: ‘PR is an under-utilised and cost effective resource that we believe independents should be using as a part of their promotional strategy. Generally speaking, PR for independents is far more effective and less costly than advertising and can build reputation and increase patient visits.’ Over 70 practices entered the competition.
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