Silhouette creates Impressions in lifestyle shoot

In preparation for the release of its Titan Impressions range of rimless frames, Silhouette has released details of the accompanying advertising campaign.

The Austrian manufacturer commissioned renowned French photographer Serge Guerand to shoot the product and model images for the new range, which launches later this month. Guerand has an impressive CV, working for brands such as Armani and Cartier, and a range of fashion magazines including Vogue, Elle and Cosmopolitan. His shots show the new eyewear collection being worn by two models in a variety of lifestyle scenarios akin to that of typical Silhouette wearers.