Silhouette takes new direction on sunwear

Silhouette is hoping to pick up on the resurgent interest in sunglasses with a departure from its minimalist roots in an eclectic range designed just for the sun.

'We have gone in a new direction when it comes to sunglasses,' said marketing manager Jeremy Lanaway. He said that while the firm's sunwear used to fit in directly with the ophthalmic products it now had products designed exclusively for the sun market.

There are 16 new models across two ranges gathered under headings for sports and a more fashion-oriented audience. Most take Silhouette's expertise in three-piece and titanium frames as a starting point although more substantial styles are included.