Silmo 2014: Savile Row to increase heritage offering

Trading on over 80 years of heritage in the production of rolled gold ophthalmic frames, Algha Works’ Savile Row brand will launch three new collections at Silmo.

The 12–strong main collection features rolled gold, rhodium silver and ruthenium options. To heighten the luxury appeal, the gold used within the collection has been increased from 14 to 18 carat. Styles are classic in appearance. ‘This collection draws inspiration from the vast heritage of the Algha Works. Designs were created from studying the wealth of resources that had accumulated at the factory over the years, with all of the tooling, eye shapes, and etched detailing influenced by the rich history of the factory,’ said a Savile Row spokesperson.