Sir Trevor McDonald fronts Vision Express' 'Vision Taken Seriously' TV ad

Sir Trevor McDonald OBE will introduce Vision Express' latest television advertisement in its Vision Taken Seriously series. This Sunday (June 7) archive footage, voiced over by one of Britain's best loved broadcasters, will set the scene for the 60-second retrospective.

As well as world events the ad incorporates footage of Sir Trevor during his 40-year career. Vision Express said this is the first time the newscaster has appeared in a TV advertising campaign which uses archive footage to get its message across.

By juxtaposing studio reports and live feeds, viewers are taken back to events such as the fall of the Berlin Wall, Ronald Regan’s appointment as US President and heart-rending scenes of conflict. The ad closes with the line: ‘look after your eyes and they could last a lifetime’, the advert is the latest release from Vision Express as part of its Vision Taken Seriously campaign.