New research linking smoking to AMD received blanket press coverage this week.
Optical body FODO responded quickly to the RNIB campaign publicity (pictured) urging the public to get their eyes tested regularly. Brian Collison, chairman of FODO, said: 'Britain's high street optical market is one of the best in the world.
The public has unparalleled choice with opticians on every street corner. Our message with any eye condition is get a check-up and catch it early. For those with elderly or infirmed relatives, it is vital they seek out their entitlement to free eye tests which could make their lives safer and more enjoyable.'
Campaign details - page 8.
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