Social media expert Philip Calvert to speak at Sight Care conference

Social media guru Philip Calvert will speak for the first time at the 2017 Sight Care conference.

Calvert helps small and large businesses and their staff to understand and leverage social media to their advantage.

He is planned to discuss why independent opticians cannot ignore the benefits of social media, and how they can use it to attract new patients while adding value to their existing patients.

Sight Care chief executive John French said: ‘We are extremely excited to have Philip at our conference as someone who is in demand internationally helping brands and businesses to build and manage their professional identity.’

Visit www.sightcareconference.co.uk to book.