Sola Optical Europe has created a web site for optical practitioners.
The clear and easy-to-use site is divided into various sections. The 'news' section covers the latest news about the company and its products. The 'features' section gives information about promotions. Registration is required for access to the online ordering system and the products section. Sola Optical has created an on-screen 'helper', Max the Mole, to help visitors navigate the site, tailor it to their needs, help with lens ordering and participate in promotions. Registering also give visitors access to Wrap-id, a new promotion built on the Spazio range. This gives visitors details of how to become an official Spazio retailer. The web site, which was launched last week, can be found at www.solaoptical.co.uk.