Specsavers aims to cut call queuing with deal

Specsavers Opticians has turned to one of the world's larger communications companies to provide improved services for its online patients.

Cable & Wireless was chosen by the business to provide an internet contact centre, based in Nottingham, aimed to cut call queuing and put patients in touch with 'specialist agents'.

Nigel Spain, architecture manager at Specsavers, said: 'We have had a successful relationship with Cable & Wireless for more than six years. It has installed networking in many of our stores and our lens manufacturing plant in Kidderminster.

'This new system will revolutionise the Specsavers customers' experience. It will cut call queuing by putting customers directly in touch with an agent who can help them. Better customer service means better customer retention.'