Specsavers audiology sponsors Countdown show

Specsavers has sponsored Channel 4’s Countdown show as part of its Lost and Found campaign, which raises awareness of its expertise in audiology and the home visits service.

The two-year sponsorship has started with an audiology creative that imitates a Countdown show with a suite of humorous Countdown ident, which aim to highlight some of the everyday sounds that people commonly lose through hearing loss. Each video clip reveals a sound within jumbled letters on the Countdown board.

Victoria Clarke, Specsavers' marketing services director, said: ‘This partnership is a perfect fit. People don’t pay as much attention to their ears as they do their eyes, but one in five people in the UK suffer from hearing loss.’