Specsavers campaign launches teddy into space

Specsavers has revealed its plans for a new marketing campaign that sends a teddy bear into space using party balloons.

It will officially launch next weekend during ITV’s Saturday Night Takeaway programme.

The commercial ends with a shot of Jerrie floating in space above planet earth – a scene that was created for real with help from scientific balloons.

Specsavers’ campaign promotes the brand’s ‘kids get two free pairs of glasses’, and highlights the variety of ways children lose their glasses, including glasses falling off a ferry into the sea, being left behind on a sushi conveyor belt and appearing in the X-ray of a giraffe’s neck.