A day ahead of schedule, multiple Specsavers has landed its latest advert on planet earth.
As reported by the news desk earlier in the week, the company posted a number of Vine clips showing a spectacle wearing teddy bear gradually floating out of the atmosphere.
Today the dots were joined up, revealing #Teddyinspace was not an elaborate plan to gain a better view of the solar eclipse but in fact just one demonstration of how children are prone to losing their glasses.
Other instances of spectacles tipping overboard on a boat, spinning around a sushi conveyor and being fed to giraffes also feature in the ad, which can be watched below.
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