Teddy in Space hoping for soft landing

Intrigue is mounting this week as Specsavers drip feeds footage from its mission to send a teddy bear into space.

The multiple has taken to social media using the hashtag ‘Teddyinspace’. Retweets followed of the Vine clips, showing the bespectacled cuddly toy being lofted into the atmosphere tied to a space balloon.

A tagline reading simply ‘March 21^st 2015’ gives little away but Specsavers will be hoping for a captive audience this Saturday – with a return to mission control surely on the cards.