Specsavers captures World Cup interest with ‘Italian’ advert

Specsavers has taken advantage of World Cup fever with a latest Should’ve gone to Specsavers advert poking fun at banned Uruguayan footballer Luis Suárez.

It published the advert (pictured) in British newspapers and social media, pointing out the difference between Italian footballer Giorgio Chiellini and the Italian food dish cannelloni.

Specsavers digital marketing manager Tim Langlois said: ‘Topical humour has been a key feature of some of Specsavers' most memorable advertising in the past, and the Uruguay v Italy game provided the biggest talking point of the World Cup so far.

‘The nation has had its interest piqued by the tournament and it offers an entertaining environment to build on our brand heritage, alongside keeping our brand awareness top of mind through the summer.’