Specsavers comes top of TV advertising chart

The survey, which gauges recall of television advertising, took place on September 22-23. It is conducted weekly by NOP Research Group via a telephone omnibus survey among more than 500 adults. The commercial, called 'Freaky Walk', was shown on national TV from August 13 to September 17 in a &\#163;2.5m campaign that promoted the 'no surprises' benefit of Specsavers' complete price policy. The commercial had a very high awareness throughout the campaign, according to the survey. It was second in the chart, with recall around 74 per cent, for three weeks running, behind DirectLine which had between 75 and 77 per cent recall. The following week it dropped to fourth, with 69 per cent recall, behind Direct Line, Asda and B & Q (Acuvue was 17th, with a 31 per cent recall) before reaching the number one slot last week. In Marketing's Radiowatch survey, Specsavers' radio commercials have also scored very highly for its 'Two-for-One' campaign, with a recall of over 40 per cent and fourth place in the chart behind Virgin Mobile, British Gas and BT Cellnet.