Specsavers hosts London preview of its Summer 2015 collections

Specsavers has held a London reveal of its Summer collections which introduce Puma and Converse’s diffusion range, Chuck Taylor, to its line up.

The multiple chose a London showroom featuring a giant, digital graffiti wall to invite in style journalists from across print and digital media to view the collections. The day also featured a wide range of plano sunglass options which are being doubled up with prescription and contact lens deals.

Tom Bradshaw, press officer, said the day mirrored the approach taken by Specsavers to invite its store staff in to make them familiar with the brands, associated products and their heritage. ‘People from the stores can come in and meet the brands face to face, it makes them much more confident when they are talking about the frames to customers.’