Specsavers' image maker moves on

Specsavers’ marketing director Andrew Molle is leaving the group to pursue ‘fresh challenges’ and will be succeeded by Richard Holmes, former marketing director and director of healthcare at Boots the Chemist.

During his 11 years as Specsavers’ marketing director, Molle has helped build the Specsavers brand and is the brains behind the famous ‘Should’ve gone to Specsavers’ campaign.

The company said Molle would be best known for introducing a logo that is now internationally recognised and a ‘fresh, designer feel to the popular high street retailer’, as well as memorable television commercials such as Stephen Hawking being launched into outer space.