Capturing the image of rural life in France, Specsavers’ latest TV commercial for a new online booking system aired during the first episode of ITV’S The Voice on Saturday January 7.
Filmed on location in Provence, the commercial portrays a visually-impaired repairman being sent to the cellar of a French chateaux to drain a suspect boiler with disastrous consequences, after he instead dispenses of some finest vintage.
The in-house ad was created in partnership with Daniel Kleinman, who last worked with Specsavers in 2012 on the Angry Chef commercial featuring Gordon Ramsay.
Specsavers creative director Graham Daldry said: ‘We’re confident Boiler will keep up the momentum of the Should’ve strapline. Now in its 15thyear, it’s clear the Should’ve line has well and truly stood the test of time.’
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