Specsavers sets sights on Gen Alpha with Roblox collaboration

A branded obstacle course game and virtual merchandise giveaway on the platform Roblox by the name of ‘Specsavers Obby’ (obstacle course) has been launched by Specsavers.

The partnership was a collaboration with game development studio Dubit and Specsavers’ social media agency, Tangerine, marking the multiple’s commitment to educating younger generations.

Specsavers would feature in three popular Roblox games: Super Fun Obby, Chill Obby and Ultimate Easy Obby, developed by games production group, Banana Studios.

As part of five Specsavers’ levels, players could collect and equip their avatars with 10 limited edition user generated content (UGC) items, including glasses, hearing aids and a Snellen Chart sandwich board.