Specsavers has been told by the Advertising Standards Authority not to repeat an advertisement headlined 'Some opticians charge extra for digital retinal photography. At Specsavers, we don't'.
The advertisement went on to say 'Many opticians charge for using the latest optical technology We also believe that as many people as possible should have access to this new technology, so digital retinal photography is now available in 590 of our stores.'
A dispensing optician challenged whether the advert misleadingly implied that digital retinal photography (DRP) was the latest technology, because he understood that it had been superseded by Spectral Domain Optical Coherence Tomography (SDOCT).
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