Spy at the show can boost focus

February saw the launch of a new online survey company that aims to give trade show exhibitors a low cost tool to measure success.

Tradeshowspy.com aims to benefit the exhibitor and the show organiser from as little as £49, and was created by two exhibition veterans who were frustrated at the lack of cost-effective, simple measuring systems.

Directors Ian Chinnock and Mark Jannaway said Tradeshow Spy allowed exhibitors or organisers to operate their own bespoke online survey and access real time statistics, enabling them to improve their effectiveness in minutes.

Chinnock added: 'Simplicity is key in terms of both set-up and completion of the survey. The visitor is not faced with too many questions or long answers. The exhibitor and the organiser will simply be able to realise where they need to focus to make their stand or event an even greater success next time.'